Visitors to your site may arrive with questions about your products and
services, and nearly 30% of them will utilize your site's search bar to find
what they are looking for. Patrick Gawrysiak, an e-commerce specialist, says an
effective search bar can lead to the following outcomes:
-- Return
visits. Customers who quickly find what they are looking for will come to rely
on your site for future queries. As they return, the likelihood of conversions
increases.
-- Brand recognition. Returning site visitors begin to
recognize your brand and to see you as a trusted voice in your industry. An
effective search bar that meets expectations increases visitors' confidence in
your company.
-- Referrals. When visitors have a good user experience on
your site, they are more likely to recommend you by word of mouth--or to share
their experience on review sites or via social media.
For more solutions from Patrick Gawrysiak, CEO of VRG Systems Groups,
visit www.vrgsystemscorp.com.
services, and nearly 30% of them will utilize your site's search bar to find
what they are looking for. Patrick Gawrysiak, an e-commerce specialist, says an
effective search bar can lead to the following outcomes:
-- Return
visits. Customers who quickly find what they are looking for will come to rely
on your site for future queries. As they return, the likelihood of conversions
increases.
-- Brand recognition. Returning site visitors begin to
recognize your brand and to see you as a trusted voice in your industry. An
effective search bar that meets expectations increases visitors' confidence in
your company.
-- Referrals. When visitors have a good user experience on
your site, they are more likely to recommend you by word of mouth--or to share
their experience on review sites or via social media.
For more solutions from Patrick Gawrysiak, CEO of VRG Systems Groups,
visit www.vrgsystemscorp.com.