A technology professional with more than 20 years of experience, Patrick Gawrysiak founded VRG Group of Companies in 1999. He has since provided e-commerce solutions to numerous prestigious companies. In addition to his day-to-day duties as chief executive officer of VRG, Patrick Gawrysiak belongs to the Association of Information Technology Professionals.
Legacy companies with customers who are used to shopping only at physical locations generally encounter difficulties when establishing e-commerce sites. In addition to the logistical issues associated with developing adequate inventory and distribution channels, companies with well-known storefront traditions cope with such challenges as establishing trust for their new online presences, ensuring continuity of prevailing customer service criteria, and creating an e-commerce platform that provides security and ease of use. Although web optimization requires painstaking efforts in technology, planning, and marketing, it opens retail organizations to new audiences and sales opportunities.
Selling products sight unseen remains one of the biggest obstacles faced by any e-tailer. A successful online store provides customers with exacting descriptions of each item, including any variations of size or color. Moreover, online retailers add value for their customers by providing interactive assistance to answer questions and make recommendations for complementary or alternative products. The inclusion of customer reviews also assists people in making choices while creating a sense of community that reinforces brand loyalty.
Legacy companies with customers who are used to shopping only at physical locations generally encounter difficulties when establishing e-commerce sites. In addition to the logistical issues associated with developing adequate inventory and distribution channels, companies with well-known storefront traditions cope with such challenges as establishing trust for their new online presences, ensuring continuity of prevailing customer service criteria, and creating an e-commerce platform that provides security and ease of use. Although web optimization requires painstaking efforts in technology, planning, and marketing, it opens retail organizations to new audiences and sales opportunities.
Selling products sight unseen remains one of the biggest obstacles faced by any e-tailer. A successful online store provides customers with exacting descriptions of each item, including any variations of size or color. Moreover, online retailers add value for their customers by providing interactive assistance to answer questions and make recommendations for complementary or alternative products. The inclusion of customer reviews also assists people in making choices while creating a sense of community that reinforces brand loyalty.