As e-commerce matures into a truly mobile and global phenomenon, companies should pay attention to two significant changes in order to continue to attract customers. First, companies must understand that the old ways of attracting eyes on the Web no longer apply. Many business leaders recognize the importance of optimizing their content. However, they fail to understand that flooding the Internet with weak content only hurts their cause. Quality content that employs a variety of keywords and is directed towards the true needs of consumers will always be king. Furthermore, Google will continue to penalize marketers who produce inferior or duplicate content.
A second trend that is likely to emerge in the coming year centers on the creation of marketing content that is tailored to local culture. This requires sensitivity to the way different countries relate to different marketing approaches. As an example, Web consumers in some countries may reject products that claim to be “the best” in favor of an approach that emphasizes a company’s long, solid history.
About the Author: A respected e-commerce entrepreneur, Patrick Gawrysiak is the founder and CEO of VRG Systems Group, a fast-growing e-commerce and social media consulting firm.
A second trend that is likely to emerge in the coming year centers on the creation of marketing content that is tailored to local culture. This requires sensitivity to the way different countries relate to different marketing approaches. As an example, Web consumers in some countries may reject products that claim to be “the best” in favor of an approach that emphasizes a company’s long, solid history.
About the Author: A respected e-commerce entrepreneur, Patrick Gawrysiak is the founder and CEO of VRG Systems Group, a fast-growing e-commerce and social media consulting firm.